JOURNAL OE PUBLIC RELATIONS RESEARCH, 5(3), 201-216
Copyright 1993, Lawrence Erlbaum Associates, Inc.
A Homo Narrans Paradigm for Public
Relations: Combining Bormann's
Symbolic Convergence Theory and
Grunig's Situational Theory of Publics
Gabriel M. Vasqu
Justin spoke about a situation at work involving a woman in a wheelchair and inappropriate
touching. Once the story was completed and the group ceased la
Explanation of the Theory!
What is Symbolic
Symbolic convergence theory can explain
meaning, motives, and values between two
people with a common experience.
Beliefs About Creativity
A. Creativity and intelligence are (2) highly related to each other in the sense that
creativity promotes cognitive development.
B. Creativity is (2) a process of problem solving char