You are the Sales Manager for a large hotel and are asked to respond to an RFP from a meeting planner
from each of the following markets:
Corporate: Green Cosmetics Company annual sales meeting200 attendees and 120 guest rooms.
Discuss the differences between the needs and desires of associations versus corporate meetings. If you
were a sales manager of a small property with limited meeting facilities, what types of company
meetings would you target?
You have jus
Responding to Request for
The Market Environment
Types of Markets
Corporate: Green Cosmetics Company annual sales meeting200
attendees and 120 guest rooms.
Associations: International Hospital Equipment Association100
attendees and 50 roo
Convention Sales and Services AB223
Professor M. Troya
A marketing Plan is just as important as a business plan. Yet most entrepreneurs dont have
one. They think that a business plan is enough to make them successful. Unlike a busi
Cold calling doesnt work. Blind sales letters go right into the circular file cabinet. E-mail
solicitation to strangers get flagged as SPAM. So how do we make the person feel unique?
Show me that you know them:
You can stop wasting time chasing after the
Full Service Hotel
Welcome to your SOP
The development and use of SOPs are an integral part
of a successful quality system as it provides individuals
with the information to perform a job properly, and
facilitates consistency in the qua