BU 110. Market Principles
Analyzing Your First Two Video Cases
Zappos. PG. 33
1.) How would you describe Zappos Market offering?
Zappos is an online retailer tha
Chapter 2 Assignment
Personal selling is also known as face-to-face selling in which one person who is the salesman
tries to convince the customer in buying a product. It is a promotional method by which the
salesperson uses h
Chapter 1 Assignment
Review Question 1-9
1. Having knowledge of these customer needs will lead to higher customer satisfaction and
willingness to purchase a product.
2. The three prescriptions for developing a successful perso