Closing Case Chapter 5
1. How would you describe Lululemons market segmentation strategy? Who do you think are
Lululemons typical customers?
I would describe Lululemons market segmentation strategy as one that focuses on a
certain target ma
Closing Case Chapter 12
1. How did organizational structure and culture contribute to the poor performance of
Ford prior to the arrival of Alan Mulally?
Organizational structure and culture contributed greatly to the poor performance
Closing Case Chapter 10
1. What kinds of resources can likely be shared across different brands between an apparel
maker and a footwear maker? What kinds of resources are unlikely to be shared?
The resources that could be shared across diff
Closing Case Chapter 1
1. Where did the original impetus for GEs ecomagination strategy come from? What does
this tell you about strategy marketing?
The original impetus for GEs ecomagination strategy came from GEs consumers.
1. Conduct a competitive forces analysis of the U.S. airline industry. What does this analysis tell
you about the causes of low profitability in this industry?
The causes of low profitability for this industry vary. B
Closing Case Chapter 8
1. What strategy was Avon pursuing until the mid-2000s? What were the advantages of this
strategy? What were the disadvantages?
The strategy that Avon used up until the mid-2000s was the direct sales model. The main
Strategic management is the systematic analysis of the factors with customers and
competitors, and with the organization itself to provide the basis for maintaining optimum
management practices. [ CITATION Web15 \l 1033
Closing Case Chapter 13
1. Why did Unilevers decentralized structure make sense in the 1960s and 1970s? Why did
this structure start to create problems for the company in the 1980s?
Unilevers decentralized structure made sense in the 60s an
The agency theory looks at the problems that can arise in a business relationship when
one person delegates decision-making authority to another. Typically the person that is
delegating decision-making is considered the princi
Diversification is the process of entering new industries, distinct from a companys core
or original industry, to make new kinds of products for customers in new markets. [ CITATION
Cha151 \l 1033 ] There are two types of di
Integration is used amongst companies to increase their competitive advantage. There are
two main types of integration; horizontal integration and vertical integration. Vertical integration
can be broken down into two other cate
Closing Case Chapter 7
1. What are the advantages and disadvantages of using cloud services for individuals and
The main advantage to cloud computing would be the cost advantage. Cloud computing
has been proven to save an immens
Article File 7
Technology, like every aspect of our lives, evolves. With the evolution of technology
industries are forced to keep up. There is a paradigm shift that is necessary to take place in order
for success to be obtained. Many indus
Article 5 File
There are four generic business level strategies: broad low cost, broad differentiation,
focus low cost, and focus differentiation. These strategies are used in order to maximize
competitive advantage and increase profitabili
Article File 4
A company that is widely regarded as excellent would be eBay. The source of excellence
for eBay would be its economies of scale efficiency, marketing efficiency, and competitive prices
Economies of scale are redu
Article File 3
A company that managed to sustain competitive advantage for more than 10 years would
be Walmart. Walmart was founded in July of 1962, making the company itself 53 years old. In
this time the CEOs and presidents of the company
Competitive advantage is a business concept describing attributes that allow an
organization to outperform its competition. There are many ways that companies use competitive
advantage in order to supersede their compe