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MBA 5150 Innovation and Marketing

  • School:
    *
  • Professor:
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    daniellebabb, Kelly Grattan, Dr. Guilbault, Laura Pogue, jose medina
  • Average Course Rating (from 3 Students)

    3.7/5
    Overall Rating Breakdown
    • 3 Advice
    • 5
      67%
    • 4
      0%
    • 3
      0%
    • 2
      0%
    • 1
      33%
  • Course Difficulty Rating

    • Easy 0%

    • Medium 67%

    • Hard 33%

  • Top Course Tags

    Background Knowledge Expected

    Final Paper

    Great Intro to the Subject

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    • Profile picture
    Feb 23, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would recommend this professor. She strives to help the student to understand and excel in the course and better understand the assignments

    Course highlights:

    Learning about product development and advertising

    Hours per week:

    3-5 hours

    Advice for students:

    I would recommend reading the assigned articles and doing a little more outside research if you are planning on starting your own business.

    • Winter 2017
    • Laura Pogue
    • Yes
    • Profile picture
    Dec 20, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This course was a great introduction to all phases of new product development. From idea generation to commercialization, it covered it all.

    Course highlights:

    Specifically, I learned how important marketing is to commercialization of a new product.

    Hours per week:

    12+ hours

    Advice for students:

    Previous experience in this area is not required as the readings are very helpful. Dr. Guilbault is very accessible when questions arise.

    • Fall 2016
    • Dr. Guilbault
    • Yes
    • Great Intro to the Subject Many Small Assignments Final Paper
    • Profile picture
    Oct 12, 2016
    | Would not recommend.

    This class was tough.

    Course Overview:

    If she is teaching the course, you are destined to fail. Every single paper I turned in I was given a 70% which for an MBA courses is a F. I had to appeal my grade to get a C.

    Course highlights:

    I learned nothing, I was more focused on not failing.

    Hours per week:

    12+ hours

    Advice for students:

    See who the instructor is and change classes before it is too late, she has so many complaints about how she grades. She is very specific on what she wants down to the margins and even how the file name is saved. RUN if she is your professor.

    • Fall 2016
    • Kelly Grattan
    • Yes
    • Background Knowledge Expected Lots of Writing Requires Lots of Research

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