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MARKETING Documents

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MARKETING Flashcards

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  • 9 terms

    Term:

    Price

    Definition:

    amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service

    • Pricing: Understanding & Capturing Customer Value
    • 9 terms
    • Vocabulary for Pricing: Understanding & Capturing Customer Value. Find, create, and access flashcards with Course Hero.

MARKETING Courses with Advice

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