Sunday, November 29, 2015, 12:49 PM
Sunday, November 29, 2015, 1:40 PM
51 mins 5 secs
90.00 out of a maximum of 100.00
Mark 1.00 out of 1.00
Global reach the ability to reach anyone connected to a PC anywhere in the world
One-to-one marketing Creating products to meet customer specifications also called personalization
Interactive marketing buyer-seller communications t
Personal Control over environment vs Fate
Change vs Tradition
Time and its control vs Human interaction
Equality vs Hierarchy/Tank/status
Placement can be key to drawing in the consumer. Example: putting items at the checkout.
Supply Chain Management bringing buyers and sellers together, working to narrow down suppliers.
Harley went from 4000 suppliers to 800.
Product bundle of physical, service and symbolic attributes designed to enhance buyers want
satisfaction. Something tangible or something that you can tough.
Service intangible task that satisfies consumer or business user needs
Goods-services continuum d
Market Segmentation division of the total market into smaller, relatively homogeneous groups.
Four ways to segment a market
Geographic Diving an overall market into homogeneous groups on the basis of their location
Demographic dividing consumer groups acc
Environmental Scanning the process of collecting information about the external marketing
environment to identify and interpret potential tends
Environmental Management involves marketers efforts toward achieving organizational objectives by
Planning Process of anticipating future events and conditions and of determining the best way to
achieve organizational goals
Marketing Planning Implementing planning activities devoted to achieving marketing objectives
Strategic planning Process of deter
Chapter 7 & 8 Problems
a. 225-160=65, 168+176=344
b. 225-176=49, 160+168=328
c. 225-168=57, 168*2=336
b. 15*17=225, 45*18=810, 60 units, $2250