a. Nike is recognized as the #1 sportswear brand in the World.
b. Employs more than 30,000 people all over the world.
a. Market Share: Nike is still heavily reliant upon the shoe market
b. Selling: Nikes sales are primarily
All customers who may be interested in a particular offering are
a. Available Market
2. Defining groups of people that an organization can serve and focus
marketing attention on is called_
3. Demographic, economic, techn