1. What was your VALS primary type? Secondary type?
My VALS primary type was innovators. My secondary type was experiencers.
2. Did the VALS categorization portray an accurate description of you? What was
correct and what was incorrect? Ex
When deciding on purchasing a product, I always do my research and take into consideration
customer reviews (specifically on Amazon). I rarely ever buy a product that I do not know anything
about, but at the same time I am not brand loyal
The Boston Consulting Group matrix helps organizations figure out which areas of their business deserve
more resources and investment in order to invest in new products and generate more cash. The BCG
matrix was developed in the 1960's; the matrix categor
1) What is your gender?
2) What is your age?
A) 17 or younger
3) Are you employed?
4) What is your income?
B) $5,001- $15,000
5) Where do you curren
New Age of Marketing
In recent months, marketing has been sinking into new spaces in social media. It has not always
been this way, marketing began in the 1900's and has rapidly evolved since then.
It all began with Henry Ford and his Model T. Ford focuse
A company must market products differently depending on the country their product is being marketed
in. Since least developed countries generally do not have a great economy, the product would need to
focus most on price. Since the poverty level is usuall
Use of Market Research
1. What has your companys orientation been toward s market research? Have
you purchased research? If so, for what purpose? How often?
My company's orientation towards market research has been to find the range of
every category duri