Dr. Gary Shelton
Corporate culture is defined as, organizations system of principals, beliefs, and values.
(Boone & Kurtz, p. 235) Apple, Inc. and Google, Inc. are two companies in
From Case Study 11.3, assess ZipCars marketing strategy with universities. In extending
this model, analyze the direction ZipCar has gone with this marketing strategy and its
goal of supporting a sustainable environment. Provide examples with your respons
Though this course has focused on contemporary business, the concepts can be used
for improving your personal financial status. Determine three concepts from the previous
weeks materials that you can directly apply to your personal financial planning.
Choose one of the following products: line of furniture manufactured from recycled and
reclaimed materials, custom designed jewelry, handicraft supplies, or talk radio show.
Select a distribution strategy for the product you chose.
Describe specifically w
From the e-Activity, evaluate the situation of the organization you researched. Create a
program outlining steps the organization might take to build better public relations.
Toyota is known for making quality cars that are affordable to the public. Howev
Your supervisor has asked you for your advice. She isnt sure the companys information
system needs elaborate safeguards because the company has only a simple home page.
However, employees use email extensively to contact suppliers and customers.
Make a li
Your new small business has really grown, but now it needs a substantial infusion of
capital. A venture capitalist firm has agreed to invest the money you need. In return, the
venture capitalist firm will own 75 percent of the business, and you will be re
THE FRENCH AND INDIAN WAR (1754-63)
In 1752, Washington was sent by Virginia lieutenant governor Robert Dinwiddie to negotiate a French
removal from the area. Not surprisingly, the French refused to leave and asserted that the French claim
to the region w
Trenton and Saratoga battles are considered impo
Quiz Two Review (Quiz is Due Saturday, January 24)
Short Answer Prompts (Two of these will appear on the quiz.)
1. Describe the major causes of the American Revolution, with
particular emphasis on the Stamp Act, the Boston Massacre, and
the Intolerable Ac
From the e-Activity, create an advertisement for one of the companys products that
focuses on one of the socially responsible or sustainability initiatives you researched. Be
sure your advertisement is an example of positive external communication from th
Imagine that you are beginning the very first social networking site, fast-food restaurant,
or pizzeria, and develop a brief business plan that highlights the financial, marketing, and
According to our book, a business plan is a wr
Compare and contrast three different types of entrepreneurs and state which you are most
likely to emulate should you begin a small business.
Classic Entrepreneur is a business opportunity which is identified and known by a person or a
businessman and tha
The entrepreneurial spirit fuels growth in the U.S. economy. From the e-Activity, discuss the
founders vision for the company and how it has been realized over the years.
Staples was founded by Tom Stemburg, a former supermarket chain executive. His idea
Analyze funding opportunities for small businesses, including the role of the Small Business
Administration (SBA). Then, evaluate the effectiveness of these funding opportunities in light of the
There are many funding opportunities for sm
From the e-Activity, compare the unemployment rates in the U.S. and prepare a table of your
states rate with the two states with the next lowest unemployment rates.
From the e-Activ
Determine how you might reduce involuntary turnover if you were the top human
Involuntary turnover occurs when employees are terminated because of poor job performance
or unethical behavior in business practices or in the workplace (Boon
Describe how a companys ethical standards are aligned with its decision-making
approach(es) and how you would be certain that ethical decisions were being made.
According to our book business ethics is the standards of conduct and moral values governing
Numerous laws that are enacted to protect consumers have been passed and business
leaders have evolved to reflect this focus on consumer safety. Select one of the laws in
Appendix A and determine its consumer safety effects within the past 20 years on the
From Case Study 10.3, analyze Klimptons strategy for being environmentally friendly.
Determine how this strategy helps Klimpton make supplier channel decisions and manage
the waste from its hotel and restaurant operations.
Whatever is good for the planet
Democrats and Whigs
The Bank War
1. The Bank War:
It was campaign initiated by President Jackson to destroy another Bank of America. He
want to end Sec