STRC 2552 Intro to Public Relations

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• 7 pages

  • into to PR notes
  • Temple University, College of Engineering
  • Intro to Public Relations
  • STRC 2552 - Fall 2015
  • 8/26/15 Communication: Transfer of information from point A to point B Skeema: world view Politics: contest over resources Beliefs: something that holds to be true Attitude: the summation of positive and negative beliefs about somebody/something Inaucula
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  into to PR notes

• 6 pages

  • PR Notes Section #3
  • Temple University, College of Engineering
  • Intro to Public Relations
  • STRC 2552 - Fall 2015
  • 10/30/15 Politics: contest over resource o Everything is because of politics Horse Race Coverage of campaigns- language that news outlets use to discuss politics during political campaigns, makes people feel like theyre spectators and not apart of the pr
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  PR Notes Section #3

• 5 pages

  • intro to PR section #2
  • Temple University, College of Engineering
  • Intro to Public Relations
  • STRC 2552 - Fall 2015
  • 9/30/2015 Public Opinion: A cultural attitude around a certain public o Opinions can be polarized Politics: contest over resource In PR you need to know how to measure public opinion Gabriele Tarde in 1901 research public opnion o Said when you go to a c
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  intro to PR section #2

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