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MKT 230 Introduction to Marketing

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    bakir, Staff, Taylor, GaryLHunter, JamesBauerleMunz, JillSuzanneAttaway, StevenArthurTaylor, RodgerBSingley, LindaMWillisFisher, Rick Wills, AysenBakir, KhKarim
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  • Top Course Tags

    Always Do the Reading

    Go to Office Hours

    Great Intro to the Subject

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  • 32 terms

    Term:

    Brand

    Definition:

    A name, term, design, symbol, or other feature that identifies the marketer’s product as distinct from those of other marketers.

    • Marketing 230 Test 4- chapter 14
    • 32 terms
    • Vocabulary for Marketing 230 Test 4- chapter 14. Find, create, and access Brand, Reese, flashcards with Course Hero.

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    • Profile picture
    Dec 28, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I reccomend this course to anyone who is interested in a marketing major, business major, or anyone who is looking for a challenge. While the topic is not very demanding, to students who do not know much about the topic, this is the perfect course for them.

    Course highlights:

    This was an online course, so I had to do a lot of learning on my own. I learned pretty much the basic topics of marketing, and the course uses a very good online website: McGraw Hill Connect. This site helped learning everything you need to pass the course. There was also an online course project where you are head of a computer firm and need to be the best selling, and marketing firm in your respective class.

    Hours per week:

    3-5 hours

    Advice for students:

    Keep on track of the assignments and pay attention to the simulation game and any hints the professor gives

    • Fall 2016
    • StevenArthurTaylor
    • Yes
    • Great Intro to the Subject Go to Office Hours Always Do the Reading

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