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MKT 338 Strategic Marketing Management

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    Always Do the Reading

    Many Small Assignments

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  • 8 terms

    Term:

    Metamediary

    Definition:

    Provides a single access point where buyers can locate and contact many different sellers in the metamarket.

    • MKT 338 Exam 1
    • 8 terms
    • Vocabulary for MKT 338 Exam 1. Find, create, and access Marketing, Mkt 338, Customer relationship management, the deal flashcards with Course Hero.

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    • Profile picture
    Jan 26, 2016
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Very well run class. The professor is often busy so a lot of course work and assignments end up being online. Moderate work level, interesting topics covered.

    Course highlights:

    A heavy topic covered is the opportunity cost of being a loyal customer and the level at which you might switch to other brands.

    Hours per week:

    0-2 hours

    Advice for students:

    Go to every class that is held. If you miss class you miss a lot of print outs she provides as well as a lot of upcoming exam information.

    • Spring 2016
    • ChiharuIshida-Lambert
    • Always Do the Reading Many Small Assignments Participation Counts

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