o Central route to persuasion: Focus on argument
Think critically about the message, highly rational. Influenced by strength
and quality of arguments.
Ads include stuff about products.
o Peripheral route to persuasion Focuses on emotions or
Chapter 6 notes
Conformity: may start as mimicry
o Automatically mimic others
Gestures, facial movements (often subconscious)
Yawning dogs catch humans yawn
Serves a social function (chartrands research)
Those who are mimicked like the other person mo
Box 6.1 Theories & Theorists: John Bowlby and Mary Ainsworth
Age Trends in Attachment
o Behaviors change but function does not
o Early childhood behaviors
o Middle childhood & adolescence
Definition of attitude: positive or negative evaluations of people, objects, and ideas.
o 3 Dimensions of attitudes
Affective: belief about an object based on your emotions behavioral,
Behavior: based on observations of how we act
Intro to Social Psych
Definition of Soc Psy? The study of social thinking, influence and relationships.
Importance of context: focuses on the situation
Example from 1984 Pres. Debate what were results of the study on
perceptions of Reagan based on reac
Components of the Information Processing Model
Sensory Register Attention Short-Term/Working Memory Long-Term Memory
o Executive Functions:
The brains control of its own information processing (attention, focus,