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MKT 231 Buyer Behavior

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  • 96 terms

    Term:

    Reference Group

    Definition:

    Actual or imaginary individual or group having significant relevance upon evaluations, aspirations, or behavior

    • MKT 231 Final Exam
    • 96 terms
    • Vocabulary for MKT 231 Final Exam. Find, create, and access MKT 231, flashcards with Course Hero.
  • 58 terms

    Term:

    Id

    Definition:

    Maximum pleasure, avoid pain. Selfish & Illogical system.

    • MKT 231 Test 2
    • 58 terms
    • Vocabulary for MKT 231 Test 2. Find, create, and access flashcards with Course Hero.
  • 45 terms

    Term:

    self-concept

    Definition:

    beliefs about his or her own attributes and how he or she evaluates the self on these qualities

    • MKT 231 test 2
    • 45 terms
    • Vocabulary for MKT 231 test 2. Find, create, and access flashcards with Course Hero.

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