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    StevenArthurTaylor, LindaSShowers, WoojungChang, goad, JeriMBeggs, TimothyALongfellow, MerlinJAnderson, GaryLHunter, JamesEdwardCoxJr, JillSuzanneAttaway, MichaelAlanHumphreys, BrentABeggs, ElangoBalasubramanian, Staff, AysenBakir, YihuiTang, Singley,R, ChiharuIshida-Lambert, DanielJosephGoebel, Longfellow,T, KimberlyMcCartyJudson, PeterAndrewKaufman, JamesBauerleMunz, HoraceLMelton
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  • 96 terms

    Term:

    Reference Group

    Definition:

    Actual or imaginary individual or group having significant relevance upon evaluations, aspirations, or behavior

    • MKT 231 Final Exam
    • 96 terms
    • Vocabulary for MKT 231 Final Exam. Find, create, and access MKT 231, flashcards with Course Hero.
  • 58 terms

    Term:

    Id

    Definition:

    Maximum pleasure, avoid pain. Selfish & Illogical system.

    • MKT 231 Test 2
    • 58 terms
    • Vocabulary for MKT 231 Test 2. Find, create, and access flashcards with Course Hero.
  • 32 terms

    Term:

    Brand

    Definition:

    A name, term, design, symbol, or other feature that identifies the marketer’s product as distinct from those of other marketers.

    • Marketing 230 Test 4- chapter 14
    • 32 terms
    • Vocabulary for Marketing 230 Test 4- chapter 14. Find, create, and access flashcards with Course Hero.
  • 8 terms

    Term:

    Metamediary

    Definition:

    Provides a single access point where buyers can locate and contact many different sellers in the metamarket.

    • MKT 338 Exam 1
    • 8 terms
    • Vocabulary for MKT 338 Exam 1. Find, create, and access Mkt 338, flashcards with Course Hero.

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