Firms use the strategic management process to achieve strategic competitiveness and earn above-average
returns. Firms analyze the external environment and their internal organization, then formulate and
implement a strategy to achieve a desire
1. Re-Imagine! Business Excellence in a Disruptive Age is a book written by Tom peters. This book
focuses on how the business climate has changed and on how the new world of business works.
2. After 9\11 peters cam
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