The activities of marketers both reflect and shape the world we live in.
Every year new products and services are launched and some of them
succeeds on an unprecedented scale. As in the case of Apple's iPod,
iPhone, and also iPad. They all ar
Challenge of Selecting Among Too Many Options
The greatest challenge the marketers facing today is simply too many
Too many potential customer segments.
Too many product or service options.
Too many communication tools.
It is really difficul
In today's world of marketing, everywhere you go you are being marketed
to in one form or another. Marketing is with you each second of your
walking life. From morning to night you are exposed to thousands of
marketing messages everyday. Mark
Marketing Challenges The Business Organisations Facing Today
Rapidly changing customer needs, wants, and expectations;
Increasing domestic and global competition;
Heterogeneous and fragmented market
Increasing popularity of Internet;
Rapid technological c
Meaning of Organisation
An organisation is a group of people that is structured and managed to
achieve a common goal. Every organisation have a defined structure that
determines relationship between its members, and assigns their roles,
occurs when an organization distributes its offering through 2 or more
different marketing channels that may or may not compete for similar
the main consideration is whether it will provide incremental sales
revenue or cannibali
Although the operations objectives provide measurable goals, they do not
indicate how a firm should pursue those goals.
The ten management levers:
supply chain relation
What is a Market?
the prospective buyers willing and able to purchase the existing or
potential offering of an organization
focus on buyers
offering rather than product or service
.is the breaking do
Focus on Effectiveness
Focus on Efficiency
.change in the environment that will affect the long-run well-being of
the organization. Change can be a threat or opportunity
Sources of S
A pattern of major objectives, goals, essential policies and plans that
define the current or future firms business and the kind of company
the firm is now or is to become.
Why do we need to Strategize?
Uncertainty about comp