Major Packaging Considerations
Packaging decision serve the channel members and the final consumer.
Cost-how much are customers willing to pay for the packaging?
Preprinted cost, use UPC codes
Must comply with the FDA packaging regulations.
Types of Brands
Initiated by the producer.
85% food items, all autos, 75% major appliances, more than 80%
Requires the producer to be involved in distribution, promotion, and to
some extent, pricing.
Brand loyalty is en
In House Agency
In house Agency is the advertising department of the firm which is
responsible for planning and preparation of advertising materials.
Big organisations like- Gap, Calvin Klein, Revlon, and etc can
manage in house advertising department and
Following factors should be considered while selecting an advertising
agency:Services offered by Ad-agency
There are different agencies provides different services:
some provide selected services
some provides all the services
some provides only media ser
Size of Agency
There are both large size agencies and small size agencies, both
have their own advantages and disadvantages.
serves big clients
provides wide variety of services
cannot give personal attention because of
Classification of Advertising - Advertising can be classified on the basis
Classification on the basis of function
Advertisement informs the customers about a product
Functions of Advertising Agency
Advertising agency performs following functions:
Advertising agency first of all identify and contact firms which are
desirous of advertising their product or services.
Ad-agency selects those firms wh
The advertising agency also performs various marketing function like:
selecting target audience
study of channel of distribution
According to American marketing Association, "An Advertising agency is
an independent business organisation composed of creative and business
people who develop, prepare and place advertising in advertising media for
sellers seeking to find customers for
Definition of Advertising Agency
According to American marketing Association,
"An Advertising agency is an independent business
organisation composed of creative and business people who:
place advertising in advertising media for sellers s