MKTG Final Study Guide
- 35 objectives- 3pts/ea.
- 2 short essays- 60pts/ea. (View Discussions in book to assist with answering)
Chapter & Page Number
84 Social media
The term social media refers to content distributed through online
1-5 Segmentation Approaches
Segmentation is about identifying basis (buyer characteristics)
and subdivide market based on market potential.
Geographic segmentation is based on regional variables such as region, climate,
Industry Analysis Part A
Porters 5 Force
Threat of New Entrants (Instructor Note: You can write in paragraph format, or after you introduce the
section, you can use bullet points with appropriate citations)
In the pharmaceutical market c
LECTURE 4: CONSUMER BEHAVIOR AND MARKET RESEARCH
The Consumer Decision Process
75 minutes (Do not be late!)
Closed book, closed notes.
Please bring Pencil, Green Scantron and Calculator.
Exam content: Ch1, 2, 5, 6, 10, Porters 5 forces (slides in CH5 folder on course website),
Industry growth and ma
LECTURE 3: ASSESSING THE ENVIRONMENT
Idea and Objectives of Porters 5 Forces
Structure -> Conduct -> Performance
To understand competitive intensity
Understand where the power lies
Understand industry profitability
To measure market attracti