2nd post for Week 1:
Below is an article that gives some more examples of the challenges that marketers face:
http:/www.personainsights.com/persona_insights/2008/05/three-challenge.html
I am with Dani on this one. Especially in my current situation where I do not make that much
money and it is more important to save money so that I can work toward getting a house and
preparing for a wedding and children, I am less likely to impulsively b
I believe that one of the most prominent defense tactics used by Coca Cola and Pepsi is the
frontal attack as Norma explains it. For each product that either company comes out with, the
other company seems to mirror in response with a similar product. I f
As Minerva explains one of the defense tactics used by Coca Cola is the Position Defense. I
found a website that explains how Coca Cola has successfully utilized this defense. The article
explains that Coca Cola strategically sponsors both local and inter
I agree with Minerva that these are very important questions that need to be address immediately.
Also, since Norma covered some of the key factors the book mentioned, I found an interested
website that touches on some other areas of concern that I would
As Earl mentioned, there are five areas mentioned in our text that affect our buying habits. I can
absolutely agree that these are the factors that affect my decisions as a consumer.
1. Marketing Stimuli- It may be a controversial subject for some, but I
Due to the fact that Minerva, Antonio, and Norma pretty much covered the areas that the text
covers, I found another article to add to the question at hand. In the article below, Tony Zambito
describes the areas he feels are the biggest challenges that ma
Conniecarmen Barrios, Norma Alvarado, Michele Baker, and Dani Dilodilo
Part 2 Rough Draft
Products and Services
Medi Weight Loss Clinics The One that Works! have been in business for 23 years
now originating from Florida. Medi is a business that is operat
Antonio brings up a great point, when it came to the gas prices going up quality did not play a
role. I actually wonder how many people, who would have normally put in a premium gasoline,
settled for a lower grade just to save on the cost. I think a lot o
Chip has some very good questions to ask Washburn. I found another article that had a few more
questions we could add to our line of questioning. These questions are simply designed to find
out about how well Washburn does business especially relating to
Marketing Plan
1
Marketing Plan
Medi Weightloss Clinics
Norma Alvarado, Michele Baker, Conniecarmen Barrios, and Dani Dilodilo
Keller Graduate School of Management MM522
February 2009
Executive Summary
Medi Weightloss is a clinic that encourages and assis
Marketing Plan
1
Marketing Plan
Medi Weightloss Clinics
Norma Alvarado, Michele Baker, Conniecarmen Barrios, and Dani Dilodilo
Keller Graduate School of Management MM522
February 2009
Executive Summary
Medi Weightloss is a clinic that encourages and assis
Overview
Medi-Weightloss
History
Promotion
Channels of Distribution
Target Market
Pricing
Pricing
Adding Medi-Weightloss Clinics into your
corporate wellness benefits is easy
Determine your level of participation
Delivery of launch kit
Schedule Health-Fai
Conniecarmen Barrios, Norma Alvarado, Michele Baker, and Dani Dilodilo
Part 1 Rough Draft
Products and Services
Medi Weight Loss Clinics The One that Works! have been in business for 23 years
now originating from Florida. Medi is a business that is operat
I completely agree with Minerva, it is important for companies to understand their markets,
especially when they grow internationally.
I also found that the text lists some areas where companies fail to use market research correctly.
This in itself can ca
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