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MKGT522 522

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    Always Do the Reading

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    • Profile picture
    Sep 01, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This course teaches you how to creat an IMC plan and provides and in depth and fun understanding of developing marketinf plans.

    Course highlights:

    The highlights from this course was creating an IMC plan for a brand I selected. In addition, the discussions allowed us to understand our behaviour towards brand and products and understand how marketers think.

    Hours per week:

    9-11 hours

    Advice for students:

    The course requires a lot of reading and focus. Every week an assignments is due, however just have fun and enjoy the course. It will be a great experience in the end. I would also recommend that you dedicate more thab 8hours per week tobthe course or wlse it can become tediius.

    • Summer 2016
    • Dr.MichaelVincent
    • Always Do the Reading Participation Counts Great Discussions


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