Not too easy. Not too difficult.
This course teaches you how to creat an IMC plan and provides and in depth and fun understanding of developing marketinf plans.
The highlights from this course was creating an IMC plan for a brand I selected. In addition, the discussions allowed us to understand our behaviour towards brand and products and understand how marketers think.
Hours per week:
Advice for students:
The course requires a lot of reading and focus. Every week an assignments is due, however just have fun and enjoy the course. It will be a great experience in the end. I would also recommend that you dedicate more thab 8hours per week tobthe course or wlse it can become tediius.