Not too easy. Not too difficult.
This course is fun, very informative and gives you hands on experience in creating an IMC plan for a selectd brand and really understanding our behaviour towards brands and products as well as how marketers think.
The highlights of this course was the great discussions and interactions with classmates as we share thoughts and knowledge on various marketing strategies.
Hours per week:
Advice for students:
My advice for anyone considering this course is to read, pay attention to the instructions of your professor, read, do the work and dedicate more thab 8hours per week to the course. The course has assignment due weekly and so requires lots of focus. But overall, have fun.