Cooley Textile 2000 financial statements are shown below:
Cooley Textile: Balance Sheet
Net Fixed Assets
as of December 31, 2000 (Thousand o
The Financial Environment: Markets, Institutions and
Financial Markets and Institutions
Financial Markets - people and organizations wanting to borrow money
brought together with those having surplus funds resulting to a transfer of
Ten Axioms/Principles of Basic
The Risk-Return Trade-off - We Wont Take on Additional Risk
Unless We Expect to Be Compensated with Additional Return.
The Time Value of Money - A Dollar Required Today is Worth
More Than A Dollar Rece
Definition of MWL
Common definition of a person:
The amount of work that is loaded to
them, the time pressure under which a
task is performed, the level of effort
exerted, success in meeting task
requirements, psychological and
2 ways of Conceptualizing
To describe attention in perception
Focus of light = momentary consciousness
Everything within light is processed
Imagine a task where youre assigning stimuli
Stimuli range along continuum: pitches in a
Might be line lengths, tone pitches, light
intensity, texture roughness.
Stimuli presented individua
Practical Usability Engineering
Usability is most
easily defined as
ease of use.
If a user has a
problem using the
device, its a
are not stupid
bad design is.
SDT and Information Theory
What prompts this man to make a decision?
Potentially available in a stimulus
anytime there is uncertainty in that
What is information?
Reduction of uncertainty - a more uncertain
Signal Detection Theory
Signal Detection Theory
What is SDT?
Developed in University of Michigan
Psychologist try to measure absolute
thresholds-what was the minimum amount
of sound necessary to be detected
How sensitive is the human organism in
What is the essence of memory?
How do people encode information to
What differentiates peoples memory
Should technology help people not to
The world memory
(Dumas and Reddish, 1999)
Define the goals and concerns of the test.
Decide on who should be the participants.
Recruit the participants.
Select and organise the tasks to be tested.
The tasks should have th
Dr. Anna Bella D. Siriban-Manalang
Everywhere our knowledge is incomplete and
problems are waiting to be solved. We
address the void in our knowledge and those
unresolved problems by asking relevant
questions and seeking ans
Single-Variable, Independent-Group Designs
Guevarra, Narciso, Hufano, Suarez
5 SPECIFIC CHARACTERISTICS OF AN
States one or more hypotheses about
predicted casual effects of the independent
on the dependent variables
Includes at lea