DE LA SALLE UNIVERSITY-DASMARIAS
Communications Arts and Journalism Department
CAVITE COOPERAGE COMPANY
(PR CASE STUDY)
Pauline E. Fontanilla
Prof. ROEL S. RAMIREZ, APR
October 15, 2014
The Cavite Co
Research Question No.1 Positive and negative impressions on the two techniques of
Table 1. Ad1 Positive Impressions
B a n d w a g o n V s C e l e b r i t y | 26
1Interviewer A: ah, so first question, ano yung masasabi mo sa ad1 at ad2
2Interviewer C: wait, di pa ako nagrerecord.
3Interviewer A: eh kasi dapat girl scout
4Interviewer B: ayan, nagrerecord na.
This study aims to find out the more effective advertising technique between Bandwagon and Celebrity
in terms of persuasion in consumerism among the Filipinos. Also, it deals with finding out the difference
between the young adults and adolescen
1Interviewee 1: Ok na?
2Interviewer A: Oo.
3Interviewee 1: Uhhh Pareho silang entertaining tapos always fun to see celebrity sa endorsement.
4Interviewer A: Tas yung sa pangalawa.
5Interviewee 1: Ah, oo. Ganun din, umm More funny siya, comedic-may comedic
Statistical Treatment of Data
The independent-sample t-test will be used to determine the significance of the
difference between the adolescents and young adults persuasion disposition,
preference, and impression:
The formula is given as fol
Qualitative Data Analysis
Conducting a comparative research, the authors will analyze the contexts of
interview by recognizing the similar ideas among the respondents answers on each of
the two advertisements shown and compare them. Inductiv
Advertising is the creative use of communication to market products and services to the
public. Its information is meticulously planned by the industries to persuade consumers
within the use of words, graphics and other related schemes (Belch
Name (optional): _
1. What are the likable characteristics of the advertisements shown?
Others: (specify) _