The International Business Strategy Game BBA4 2016/2017
Bachelor International Year 4
Course Instructors: Lisa Mc Allister, email@example.com
Florence Winkler, firstname.lastname@example.org
Jamila Abaidi, email@example.com
THE BUSINESS STRATEGY GAME
Overview and Orientation
The Business Strategy Game ?
BSG is an online exercise where you manage an
athletic footwear company in competition against
companies run by other class members.
The marketplace is worldwide prod
The Business Strategy Game
Welcome to The Business Strategy Game. You and your co-managers are taking over the operation of
an athletic footwear company that is in a neck-and-neck race for global market leadership, competing
against rival at
Groupe Sup de Co La
BG BI4 2016-2017
Alibaba is a Chinese e-commerce giant established in 1999 and led by Jack Ma, a former English
teacher from China. It started off out of his small apartment in Hangzhou and turned into a multibillion dollars company, valued at about $200 billi
If you are receiving this email, it is because you are enrolled to start the International Business
Strategy Game on Monday 3rd October.
BEFORE YOU COME TO CLASS ON MONDAY THERE ARE A FEW THINGS TO DO:
Register into the gam