Neptune Gourmet Seafood is North Americas third-largest seafood producer which
has been in this high-end business for 40 years with a premium image and a
reputation of the best seafood quality. However, Neptune was slow to identify an
Schedule GRA 4145 Brand Management Fall Term 2015 v1.0
Primary source book: Keller, K.L, (2013), Strategic Brand Management. Building,
Measuring, and Managing Brand Equity, 4th International Edition, Upper Saddle River, New
Jersey: Prentice Hall + article
Case 1: Can this brand be saved?
Deadline for hand-in through itslearning: September 15, at 11.00.
Discussion in class: September 22/23.
Announcement of grade through itslearning: September 23, after 14.00.
Maximum length of document: 3 pages excluding re
ID Number: 0974892
ID Number: 0985405
- Can this brand be saved? Hand-in date:
Examination code and name:
GRA 4145.4 Brand Management
Master of Science in Strategic Marketing Management
Neptune Seafood is facing an inventory challenge. There are different ideas for solving this, amongst
which the launch a mass mass-market brand is one. Your main task in this case is to come up with a
recommendation to solve Neptune Seafoods
Moods of Norway is a Norwegian fashion brand which has been on the
market for 6 years with a stylish image and a reputation of cool, unique and creative
designs. However, Moods abstract original concept tempted its three foundersMoods boys- to expand the
Case 3: Moods of Norway (case text: Austin et al. 2009)
Deadline for hand-in through itslearning: October 20, at 11.00.
Discussion in class: October 27/28.
Announcement of grade through islearning: October 28, after 1400.
Maximum length of document: 4 pag
Case 2: Class or mass (case text: Kesner and Walters, 2005)
Deadline for hand-in through itslearning: October 6, at 11.00.
Discussion in class: October 13/14.
Announcement of grade through itslearning: October 14, after 14.00.
Maximum length of document: