What makes one spread the word online - A study on electronic word of
mouth motivations on social networking sites
This main focus of the study is to understand what motivates a person to spread the electronic
word of mouth (eWOM) on social netwo
Kap. 9 NewProduct Development
and Product LifeCycle Strategies
How do companies find and develop new product ideas?
What are critical considerations in each stage of the new product development process?
How do marketing strategies change during
Kap. 5: Consumer markets and consumer buyer
Customer centricity being customer friendly or customer service
The customer is not always right, the right customers are always right
Not all customers are created equal