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Name the four major factors that influence consumer buyer behavior
What are the benefits of direct marketing ? Describe those benefits. Provide three examples of direc
1. Segmenting, Targeting and Positioning. Steps of STP ?
What are the advertising objectives ?
Explain companywide strategic planning in its 4steps
Describe the environmental forces that affect the company’s abilities to serves it customers.
Demonstration of four stages of PLC with any smartphone in the market.
1. Advertising : Informative advertising, persuasive advertising, and reminder advertising
MARKETING IMK205 - Procurement
MARKETING IMK 203 - CONSUMER BEHAVIORS