What is marketing plan?
A marketing plan is the final product of a research based process. A good marketing plan
will help to answer key questions about business, to act as a reference document to help to
execute the marketing strategy and to develop a st
Review Final Exam Data Driven making decision
What is data driven decision making about and what difference does it make to business people and
business they run?
Data-Driven decision is usually undertaken as a way to gain a competitive advantag
Analysis of Brand Image of
Understanding the word Brand
The word "brand" is derived from the Old Norse brandr
meaning "to burn." It refers to the practice of producers
burning their mark (or brand) onto their products.
PepsiCo Business Strategy and Competitive Advantage - Research Methodology
5/25/2559 BE, 21:26
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PepsiCo Business Strategy and Competitive
Posted on May 1, 2016 by John Dudovskiy
PepsiCo vs. Coca-Cola in India, Russia and South Africa
1. Short company history
Coca-Cola was created in 1886 in Atlanta, Georgia, by a pharmacist called John Pemberton,
who was a morphine addict. He sold the syrup for different treatments
The Marketing Review, 2003, 3, 289-309
Demetris Vrontis1 and Iain Sharp2
Manchester Metropolitan University Business School and Legal and General
The Strategic Positioning of Coca-Cola in their
Global Marketing Operation
Digital and Social Media as a Revenue Source
GTH is a film studio that used digital media or social media as part of marketing for a
couple years ago such as Facebook, Twitter, Podcast, etc. For promoting their
movies. One of the most successful movie fro
My Brand Called "SMART"
I would market myself as SMART. SMART would be a brand that reflect on;
S: Safety. I believe in safety first in any activity I do. I care of all my peoples health.
I want to make sure that all people t