Chapter 1. Data and Statistics June 2015
Respondents were asked, "Do you now earn more than or less than you did five
years ago?" What is this level of measurement?
(A) nominal scale (B) ordinal scale (C) interval scale (D) ratio scale
2. What l
Chapter 5 Discrete Probability Distributions (5.1~5.4) June 2016
Which of the following is an example of a discrete random variable?
(A) The distance you can drive in a car with a full tank of gas. (B) The number of cows on a cattle ranc
32) When pursuing a market penetration strategy, a company aims to improve sales by
A) entering a new market in addition to its current market
B) introducing a new variant of its product in a new market
C) increasing distribution efforts in its current
Chapter 4 Introduction to Probability
If two events A and B are mutually exclusive, what does the special rule of addition state?
(A) P(A or B) = P(A) + P (B) (B) P (A and B) = P(A) + P(B) (C) P
Ch3. Descriptive Statistics: Numerical Measures
For any data set, which measures of central location have only one value?
(A) Mode and median (B) Mode and mean (C) Mode and standard deviation (D) Mean
2. Which measures of central locat
Ch7 Products, Services, and Brands: Building Customer Value
We define a product as anything that can be offered to a market for attention, acquisition, use, or
consumption that might satisfy a want or need. Products include more than jus
Ch2. Descriptive Statistics: Tabular and Graphical Presentation
When data is collected using a quantitative, ratio variable, what is true about a frequency distribution that
summarizes the data?
(A) Upper and lower class limits must be calcul
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Marketing: An Introduction, 11e (Armstrong)
Chapter 2 Company and Marketing Strategy: Partnering to Build Customer
1) Which of the following is true of strategic planning in a firm?
A) Strategic plann
Evolution of the Major
The IBM 704 and Fortran
Functional Programming: LISP
The First Step Toward Sophistication: ALGOL 60
Computerizing Business Records: COBOL
The Beginnings of Ti