MKTG 325 Review Sheet for Second Exam
Motivation, Motivation Research, Emotion and Mood - Chapter 6
1) Distinguish between needs, motives, goals, and desires
a) Needs: Are internal forces that prompt behavior toward goal oriented solutions. Needs are
Whenever someone becomes a member of any group or organization he or she is
instantly associated with certain thoughts or adjectives. One category of associations is
the functional theory of attitudes.
Harley Davidson is a well-known motorcycle dealership. People who purchase
from Harley Davidson have generally done a large amount of research on what they want.
The company has been able to sell beyond just the motorcyc
Murrays Cheese is a business that focuses on selling different kinds of cheese.
Murrays Cheese has a partnership with Kroger, which is one of the largest supermarket
chains in the country. The company has put a lot of foc
Lonely Planet is a company known for their travel guides and international
information books. PRWeb referred to Lonely Plant as, Lonely Planet is the worlds
leading travel media company, inspiring and informi
Method is a brand of cleaning products. Method was conceived by two former
roommates to offer eco-friendly, safe and effective home cleaning products (Lee, 2009).
Method is a growing company that continues to expand
Stores are constantly looking for new ways to increase sales and promote their
products. Some grocery stores have gone as far as to install scent air machines. These
machines give the air a fresh scent. For
1. Describe how some of the trends mentioned in the textbook are affecting Sears.
Sears became one of the largest U.S. retailers in the 1950s and held that
position through the 1980s. When Sears first became popular the company
responded well to consumer
Ford Motor Company
Ford Motor Company is known for producing and selling quality vehicles
from small cars to SUVs to trucks. Ford is innovative and continues to create
revolutionary vehicles. One of Fords most recent innovations is the
This year the online website Travelocity turned 20 years old. Travelocity is one
of the earliest online travel sites where consumers could buy airline tickets without using
a travel agent. (Ahles, 2016) The company became mo
Cold Stone Creamery
Cold Stone Creamery is known for the delicious ice cream they serve. The
company sells many different flavors and has several options for toppings to choose from
as well. They have other items as well i
Video Case study: Scents
Stores in todays day and age will do anything and everything to get a marketing edge to
get consumers in their stores and shopping and now it has come down to scents. Stores are now
pumping aromas into the air