Globalization is something that has been around us for a very long time. In
general terms, it has to do with the integration of trade, communications,
economy and finance, going beyond national frontiers so the countries can be
Globalisation and International Business
INTRODUCTION: INTERNTIONAL BUSINESS & GLOBALIZATION
International business consists of all commercial transactions-including
sales, investments, and transportation-that take place between two or
The People Factor
Culture refers to learned norms based on the values, attitudes, and beliefs of
a group of people.
Sensitivity and Adjustment.
There is no foolproof way to
INTERNATIONAL TRADE ENVIRONMENT
Why countries trade?
Diversity: difference in
o Existence of Economies of Scale
o Government of policies
Theories of Trade Patterns
THE GLOBAL ECONOMIC ENVIRONMENT
Importance of Economic Environments
Company managers study economic environments to estimate how trends
affect their performance.
A countrys economic policies are a leading indicator of governments goals
and its planned u