Homework # 4
1. From1982 to 1986 retail sales of furs in the U.S. rose from $0.4 billion to 1.9 billion. After this time,
there was no additional growth until 1989 when sales increased slightly to $2 billion. Subsequently there
II. True/False questions. Please, briefly explain your choice to receive full credit (15 points) 1. A change in the price of carrots will cause a movement along the demand curve for substitute vegetables and a shift in the demand for carrots.
2. A price c
Chapter 1 The Marketing Program How Customer Relationships are Built
A marketing program connects the organization with its customers.
A. Customer Value and Customer Relationships
Customer value - is the unique _ of benefits received by
targeted buyers th
Homework # 7
1. The table below presents information about price, output and costs of a single firm in the
aluminum market. Use the information below and fill-in columns for TR, MR, MC, ( 3 points)