Not too easy. Not too difficult.
It was a great introduction to marketing and consumer insight. I learned about other subjects too, like psychology, sociology, and business institutions.
We learned different theories and how they apply to real life situations. We also had a variety of material- textbook reading, books, articles, videos, documentaries-- which helped illustrate theories in action.
Hours per week:
Advice for students:
Attend all lectures and take good notes! Professor's stories are very insightful and exams are straight forward if you pay attention (based on learning outcomes)