Northwestern logo * We aren't endorsed by this school

IMC 301 Consumer Insight

  • School:
    *
  • Professor:
    {[ professorsList ]}
    AshleeHumphreys, JudyFranks, BarbaraFord, FrancisMulhern, MarlaShowfer, JohnBaglivo, ThomasHayden, MichelleWeinberger, StephenHersh

* We aren't endorsed by this school

Consumer Insight Questions & Answers

Consumer Insight Flashcards

Consumer Insight Advice

Consumer Insight Documents

Showing 1 to 30 of 36

Sort by:
{[$select.selected.label]}

Consumer Insight Advice

  • Average Rating

    5.0/5
    Overall Rating Breakdown
    • 1 Advice
    • 5
      100%
    • 4
      0%
    • 3
      0%
    • 2
      0%
    • 1
      0%
  • Course Difficulty

    • Easy 0%

    • Medium 100%

    • Hard 0%

Showing 1 to 1 of 1

View all
    • Profile picture
    Jan 14, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    It was a great introduction to marketing and consumer insight. I learned about other subjects too, like psychology, sociology, and business institutions.

    Course highlights:

    We learned different theories and how they apply to real life situations. We also had a variety of material- textbook reading, books, articles, videos, documentaries-- which helped illustrate theories in action.

    Hours per week:

    3-5 hours

    Advice for students:

    Attend all lectures and take good notes! Professor's stories are very insightful and exams are straight forward if you pay attention (based on learning outcomes)

    • Winter 2016
    • StephenHersh
    • Yes

Ask a homework question - tutors are online