Marxism and the Culture Industry
Marx: Philosopher/Economist interested in the
social transformations produced by 19th century
industrialism and the rise of commodity
Some basic concepts:
Alienation: Men once produced/labored for
The Society of the Spectacle
What is the society of the spectacle?
-Is it possible to opt out and/or subvert
encroachment of media and consumerism?
Modernity/Capitalism: An economy based on
Another axis in the politics of identity/difference,
but not necessarily equivalent to the politics of
gender or of sexuality.
Origins in feminism and LGBT culture, but with
implication beyond those communities
Queer means strange, unusual
Gender and the popular
Are certain genres of popular culture gendered and how
might we explain this?
Theories of Sex and Gender
Sex refers to biological difference
Gender refers to masculinity/femininity as cultural
and historical constructs
*Some have ar
Jameson on the Frankfurt School (Adorno and the Culture
-assumes there is revolutionary potential in MODERNISM
-and yet, MODERNIST techniques have been widely adapted by
-the common divide of HIGH MODERNISM vs
Fan Studies: Trekkie v. Trekker
For years, they were called Trekkie. Trekkie wasnt positive
term, because it talks about the certain type of lifestyle.
What is a fan?
They dont just
consume the items that were given
The Fan/atic: A
Dick Hebdige: writing in England in the late 1970s
-period of economic decline
-politics turning to the right
-the rise of punk
Tradition of British Youth Subcultures
-linked to post-war teenager
-neighborhoods, cities, regions
-linked to new