Sze Man Jor
MA 326: Customer Analytics
Assignment 1: Home Alarm Inc.
Assume Year 1s yearly revenue is $480.
1. The following table summarizes the LTV calculations for Autopay Users:
Year 1
Year 2
Year 3
Year
Sze Man Jor
MA 326: Customer Analytics
Assignment 4 - Bookbinders: Predicting Response with Logistic Regression
Part I: Logistic Regression
1. The following is the table that summarizes the logistic regression:
. logi
Customer Analytics, Professor Florian Zettelmeyer and Professor Song Yao
Capital One: Information-Based Credit Card Design
Your goal is to maximize profits in solicitation 92-1 by planning and implement two rounds of
mailings of up to 12 different product
Assignment 7 - Bookbinders: Predicting Response with Logistic Regression
Part I: Logistic Regression
1. The following is a table that summarizes the logistic regression:
. logistic buyer last total_ female child youth cook do_it refernce art geog
Logistic
Sze Man Jor (Jasmine)
MA 326: Customer Analytics
Case 3: Tuscan Lifestyles: Targeting Customers with RFM Analysis
Part I: Preliminary and Decile Analysis
1. 2.46% if customers responded.
. tabulate buyer
bought from
last
ca
Kellogg School of Management
Northwestern University
Decathlon (Part III):
Next Product to Buy Modeling
The e-mail frequency test changed the dynamics of the monthly Product Department Director
meetings.1 The test had put to rest the question of whether l
Sze Man Jor (Jasmine)
MA 326
MA 326: Customer Analytics
Assignment 2: Decathlon (Part II): Testing for the best frequency
Question 1: The following tables present my calculations for the 6-month LTV for each of
POL 682 Stata/lecture notes
Some Odds and Ends on Odds Ratios
Lets estimate a garden variety logit Model where the dependent
variable is 1 if the incumbent loses the general or primary election
and 0 if he/she wins the election. The event is electoral def
POL 682 Stata/lecture notes
Looking at Odds Ratios
Lets estimate a garden variety logit Model where the dependent
variable is 1 if the incumbent loses the general or primary election
and 0 if he/she wins the election. The event is electoral defeat.
Here i