Mass Production- 100s of identical products made for everyone
Manly from 1840s- 1950
-production concept invented. makes for a more efficient process
Significant era1915- 1920-1950= thats the goods and you can deal with it
Final exam homework
what ways is advertising on the internet the same as advertising through any other medium?One thing that all advertising has in common is that there is a publisher and writer/ad server. reaches the
Retail- Activities involved in selling merchandise to consumers.
All retailers perform major channel activities : creating times, places, and ownership util ities.
- retailers act as both customers and marketers amongst there channels
Spend the most money on the selling function 5-20%
Personal selling-process of informing customers &selling them
information sharing (being able to talk back)
Zero in on who you want
Purpose of personal selling
3 major goals/ uses
criteria for segmentation
1a) do we know clearly who we are trying to attract.
2a)are there enough potential clients
3a) doesnt blow your companies bottom line outta the water
1) product planning and development
2) classification of goods
3) product life cycle
1) all the activities that we are engaged in to bring a product into the market
-reduce the rate of new product failure
life blood of organization
Marketing stagy and tactics
Planning= process of interrupting future events and conditions, determining a way to
achieve the companies objectives.
-Planning for future events
Marketing planning- planning activities devoted to achieving marketing
DR. Paul Wellen
A)One thing that all advertising has in common is that there is a publisher and
writer/ad server. reaches the same amount of people as any other type of advertising
B)Advertising on the inte
Self images-people buy products that are consistent with there self image.
-only when the products are visible or noticeable
1)Aspiration-Achievement of one set of goals leads to more goals
-hungry and mate
1a)wide product mix, fair number of choices between a object. Structured into fairly
2a) all kinds of stiff in them. not a big assortment of items. Less attention