Focus Group Write-Up
What needs are consumers seeking to satisfy with smart phones? What role
does ones phone play in their life? What are the possible consumer segments?
What are iPhones strengths & weaknesses?
CONSUMER BEHAVIOR MKTG 386
Study Guide for Final Exam Spring 2014
1. Understand and apply the following terms: brand loyalty, limited vs. extended
problem-solving, evoked set vs. consideration set, Zipfs Law.
2. Understand the cons