BUYING CYCLE ROLE PLAY
With a partner, develop a role-play where you are deciding on the purchase of a high-ticket item
(car, house, big screen T.V., computer, boat, etc.). Make sure you cover each of the following
TAKE A FEW SECONDS AND LIST EVERYTHING THAT MOTIVATES YOUR PURCHASE DECISIONS
CONSUMER PURCHASE MOTIVATIONS
biological, emotional, rational and/or social force that activates and directs purchase behaviour
A. INTERNAL INFLUENCES
affect consumer purchase d
Thorndikes Law of Effect
consumers motivated to buy products that produce positive
events and avoid products that produce negative events
positive event occurs when product does what the consumer
wanted and expected
negative event o
the study of characteristics that group people possess
this includes age, income level, culture, religion, and gender
businesses use demographics as part of a consumer profile
statistics Canada divides Canadians into six age groups
THE NEW ADVENTURES OF SUPER MOSES ARTICLE QUESTIONS
1. What term is being used to rebrand Boomers? What does this term mean?
2. List some demographic facts associated with Zoomers.
3. What products are being sold specifically targeting Zoomers.
4. What st
TARGET POSITIONING ASSIGNMENT
Positioning and Branding Project
Situation: Student Council has a large inventory of pre-ordered Rosswear, ranging from Water
Bottles, Lanyards and Gym Bags to sweaters and t-shirts. They are looking for an overall
strategy to maximize revenue for the rem
What is the starting point for Product Development?
What 2 options does a company have when trying to solve a problem for a consumer?
Consumers what either a _ _ or an existing product _.
Look at Consumer _ and
Your task it to look at current Ross council offerings to students, brainstorm ideas for new ones
and filter that list down to the one top option using the strategies and techniques we discussed
in the note. You will each compl
Observation of Buying Behaviour
Cough or cold medicine
Interior house paint
Pain reliever medication
Small household appliance or power tool