Day 5 Marketing Concepts (continued)
In order to properly put together the marketing mix, the marketing department must consider two
major external factors:
The Competitive Market
The competitive market consists of
Market share is the _
BBI 2O - MARKETING
Day 6 A SWOT ANALYSIS
It is important for companies to evaluate their
_, and to analyze the
_ that they operate in.
This will help a company identify its position in the industry and set goals for the
A company uses a SW
BBI 2O - Marketing
Day 7 ADVERTISING (part 1)
Advertising is the
The goal of advertisers is to get consumers to
Publicity is media information about a business that the business
_. It can be _ or _.
Good ads help to sell products.
Day 3 Non-traditional Product Life Cycle
Some products do not follow a traditional product life cycle.
These products can create unique, and at times profitable, marketing opportunities.
o Examples: Silly Bandz, Furby, Tamagotchi
Day 4 Marketing Concepts
You can divide marketing into two major concepts:
Deals with a firms _.
o What products should the company make and sell?
o What price will stimulate sales and generate profit?
o Where and how are the products s
Day 1 CHAPTER 8 - MARKETING
_ _ _
_ _ _
The Role and Impact of Marketing
Marketing has two fundamental roles:
Without marketing, not much would get sold
o Consumers wouldnt kn
BBI 2O Marketing
Day 8 ADVERTISING (part 2)
Types of Advertising Media
Businesses pay a great deal of money to advertise, and they carefully select the type of
advertising media that they will use.
They select the type of medium based on their t
Day 2 The Traditional Product Life Cycle
It describes changes in consumer demand over time based on the idea that no product will be
in demand forever as consumer demands will change.
It allows marketers to predict when changes might occu