Product Development and
the Total Product Offer
intense competition forces companies to constantly develop
the total product offer / value package is everything that the
consumer evaluates when deciding to buy (encompasses
Chapter 7 Learning Objectives
Explain why people are willing to become entrepreneurs,
and describe the attributes of successful entrepreneurs.
Discuss the importance of small business to the
Summarize the major causes of small-b
Jan 11 2016
1. marketing and advertising industry
a. Work with the VP of Ad Ops and other regional Ad Ops Managers to
establish, enforce and refine operational processes to drive
efficiencies and business performance improvements
Human Resource Management:
Gaining a Competitive
COMM 2BC3 (C03, C04, C05): Chapter 2
WHAT IS STRATEGY? ( reference
Fig. 2.2, p.46)
1. Where will we compete?
2. How do we compete?
3. What do we need to compet