Brand Perception - Inside the Minds of Consumers
Consumer engagement; Brand affinity and consumers mind; what consumer said,
its not guarantee what consumer will do; how to analyze it?
Research method: Qualitative methods and quantitative methods
GiveIndia is an online donation platform headquartered in Mumbai, India. It works across ten
causes ranging from charity for children to charity for health, employment, disability, womens
empowerment and so on. Since the foundation of Give
Generating Capital from Social Media
For many business executives, social media is chaotic territory. It might create huge
damage to corporate rising from ignoring social media or inappropriately engaging
with social media. In this article, it demonstrate
Facebook seeks to put the record straight on organic reach: (Organic reach is the total number
of unique people who were shown your post through unpaid distribution. Paid reach is the total
number of unique people who were shown your post as a result of a
Decision-Driven Marketing. Marketing-related decisions; Deciding how to decide.
Today marketers role:
Strategists (allocate limited resources to support company priorities and increasing return
Technologists (track and capitalize useful
Not So Elementary, My
In the success of Watson, IBM is considering where they
should direct their focus next.
Watson is the first and still unmatched computer equipped
with cognitive system, and s
Marketing management Articles
Decision-driven marketing: HOW TO INCREASE MKTG EFFICIENCY IN YOUR ORGA
Todays environment shows new critical roles for marketers:
-Strategists, technologists and scientists.
The main reason for failure in projects
BA 550 Marketing Management
Professor : Dr. John Fraedrich
Student : Chung-Kai Li (Kai)
Some obvious revision to Officenet Staples as seen on their website of
today and advertising has not yet occurred. It was assumed
Brand Perception - Inside the Minds of Consumers
Differentiation and Affinity - Two Main Goals of Consumer Engagment
By Gigi DeVault
Updated July 15, 2016
Conventional market research data often depends on the subjective comments and
observations of consu
1 The ultimate marketing machine
Marketing has no blueprint New question evolve: what values and goals guide our brand strategy?
what capability drive market excellence?
a.)Deep insight ,big data: Integrate data on what customers are doi
UnME Jeans: Branding in Web 2.
To increase sales, which social media option
s should Foley choose?
How to measure the result of program you rec
ommend Foley to choose.
Assume UnME jeans has some of their custom
1 How the larger corporations engage with stakeholders through Twitter
Social networking service is an online platform that is used by people to build social networks or social
relations with other people who share similar personal or career interests, a
What every CEO need to know about The CLOUD
In 2010 an IBM survey of more than 1500CEOs worldwide revealed a troubling gap: Close to
80% of them believed their environment would grow much more complex in the coming
yearthe authors three main
This article talks about the new market research methods and techniques including
A shift from data collection to data analysis
Google analytics provides webmasters with tons of information about website
visitors including language, pages visited.
Strategic model of disruptive innovation assumes that disrupters start with a lower-priced,
inferior alternative that chips away incumbent business at the least profitable segments, giving
an incumbent business time to develop its own next-genera
Why IT fumbles Analytics
The issue: companies are spending heavily on IT tools and hiring IT experts to get insight into big data,
yet the return is minimal.
Even when an IT project is in place, there is no use of information generated to make better deci
The rise of the chief marketing technologists
IT has become central to marketing, and many companies are creating hybrid executives
who straddle the two functions. Bringing marketing to IT, collaboration of CIO and CMO
Role of CMT: The chief marketing te
SodaStreams CEO on turing a banned super bowl ad into marketing gold
Previous CEO: NO vision and no dream. They liked to boast that SodaStream had an
85% share of the home carbonation business. But the problem is people know
nothing about it.
New CEO: To
Giant Consumer Products:
The Sales Promotion Resource Alloc
Professor:Dr. John Fraedrich
Student: Fang-Lin Chien
1. Dinardo 32 (D32), Dinardo 16 (D16), and N
atural Meals, which item should FFD select t
2. How should
I think this paper try to identify the drivers of organizational effectiveness.
What Marketer do in the past cant not be fully applied to nowadays market.
This study surveyed over 10,000 marketers and categorize them into two group:
Facebook seeks to put the record straight on organic reach
Organic reach refers to how many people you can reach for free on Facebook
by posting to your Page.
News Feed: home page
News Feed is the constantly updating list of stories in th
BA550 Marketing Management
Readng#1 The case for stealth innovation
If you have an innovative project that could have a significant impact on your
business, and you suspect that your idea will meet internal resistance. (The innovation
would upend the stat
Creative That Cracks the Code
A decade into an internet-driven advertising revolution, ad is all over for creative. We take a look
at six campaigns that stand out because each has a clever idea at its core, an element that is
new and deserves to live on.