1.According to the textbook, which of the following categories is the largest source of U.S. federal tax revenue?
A. corporate income tax
B. individual income tax
C. excise taxes
D. custom duties
2. The U.S. income tax system is best described
1 .A central bank can offset a negative shock to aggregate demand by:
A. increasing the growth rate of the money supply.
B. decreasing the growth rate of the money supply.
C. increasing the Solow growth rate.
D. decreasing the Solow growth rate
1.All of the following are functions of the Federal Reserve EXCEPT:
A. the government's bank.
B. a lender of last resort.
C. a bank for private investors.
D. regulating the U.S. money supply.
2. All of the following are parts of the U.S. money
Chapter 13 Part 2
1. 11. If intertemporal substitution is added to the Real Business Cycle model, then an increase in government spending growth will:
A. decrease real growth temporarily but not permanently.
B. increase real growth temporarily but not per
The widespread use of the Internet that has raised labor productivity can best be considered as a:
A. negative shock.
B. positive shock.
C. negative transmission mechanism.
D. positive transmission mechanism.
2. Which of the following is an exa
Chapter 12 Econ Part 2
11. Suppose spending growth increases due to tax cuts. As a result, the dynamic AD curve:
A. shifts inwards.
B. shifts outwards.
C. does not change but there is an upward movement along the curve.
D. does not change but there is
1. Changes in the growth rate of real GDP around its trend growth rate are called:
B. secular growth.
C. business fluctuations.
D. Solow growth.
2. During a recession, which of the following most likely occurs?
A. Unemployment ten
1.The labor force is best defined as:
A. the entire adult population of a nation.
B. the number of people who have a full-time job.
C. the number of people who are employed.
D. the total number of people who are employed and unemployed.
1.The purchase of new capital goods is:
2. In the loanable funds market, saving is the _ loanable funds and investment is the _ loanable funds.
A. supply of; supply of
B. supply of; demand fo
1.All of the following are inputs in a production function EXCEPT:
A. physical capital.
B. financial capital.
C. human capital.
2.In the Solow model, the main feature that determines economic growth is (are):
A. a production function.
1.All of the following are facts about economic growth EXCEPT that:
A. GDP per capita today varies enormously among nations.
B. most countries used to be poor.
C. some countries has experienced high growth rates while some other countries have e
1.An institution that pools money from many customers and invests the money in many firms is called a:
C. mutual fund company.
2. When a mutual fund manager tries to mimic a broad stock market index, the fund i
Chapter 18Pricing Concepts
I. Pricing and the Law
A. Robinson-Patman Act: prohibited price discrimination not based on cost differential
B. Unfair-Trade Laws: state laws requiring sellers to maintain minimum prices for comparable merchandise
Chapter 19Pricing Strategies
I. Pricing Strategies
A. Skimming Pricing Strategy: pricing strategy involving the use of a high price relative to competitive
A.1. Marketing plus pricing: intentionally setting a relatively high price compared with
Chapter 17Personal Selling and Sales Promotion
I. The Evolution of Personal Selling
II. The Four Sales Channels
A. Over the Counter Selling: personal selling conducted in retail and some wholesale locations in which customers come to the
sellers place of
Chapter 13Marketing Channels and Supply Chain Management
I. The Role of Marketing Channels in Marketing Strategy
II. Types of Marketing Channels
A. Direct Selling
B. Channels Using Marketing Intermediaries
B.1. Producer to Wholesaler to Retailer to Consum
Chapter 16Advertising and Public Relations
Advertising: paid, Nonpersonal communication through various media about a business firm, non-for-profit
organization, product or idea by a sponsor identified in a message intended to persuade
Chapter 15Integrated Marketing Communications
I. Integrated Marketing Communications
Personal selling-pr-sales promotion-direct mail-sponsorships-media advertising
A. Importance of Teamwork
B. Role of Databases in Effective IMC Programs
II. The Commu
Chapter 10Relationship Marketing and Customer Relationship Management (CRM)
I. The Shift from Transaction-Based Marketing to Relationship Marketing
A.1. Transaction-based marketing: buyer and seller exchanges characterized by limited communications and li
Chapter 12Developing and Managing Brand and Product Categories
I. Managing Brands for Competitive Advantage
A.1. Brand: name, term, sign, symbol, design, or some combination that identifies the products of one
firm while differentiating them from that of
Chapter 11Product and Service Strategies
I. What is a Product?
A. Product: bundle of physical, service, and symbolic attributes designed to satisfy a customers wants and needs.
II. What are Goods and Services?
A. Services: intangible tasks that satisfy th
Chapter 9Marketing Segmentation, Targeting, and Positioning
I. Types of Markets
A.1. Consumer products: products bought by ultimate consumers for personal use.
A.2. Business products: goods and services purchased for use either directly or indirectly in t
Chapter 8Marketing Research and Sales Forecasting
I. The Marketing Research Function
A. Development of the Marketing Research Function
B. Who Conducts Marketing Research?
Syndicated service: organization that provides standar
Ch. 7- Global Marketing
I. The Importance of Global Marketing
A. Service and Retail Exports
B. Benefits of Going Global
II. The International Marketing Environment
A. International Economic Environment
Infrastructure: a nations basic system of transp
Ch. 6Business-to-Business (B2B) Marketing
I. Nature of the Business Market
B2B: organizational sales and purchases of goods and services to support production of other products, to
facilitate daily company operations, or for resale.
A. Components of
Chapter 5Consumer Behavior
I. Interpersonal Determinants of Consumer Behavior
A. Cultural Influences
Culture: values, beliefs, preferences, and tastes handed down from one generation to the next.
Core Values in US Culture
Chapter 3: The Marketing Environment, Ethics, and Social Responsibly
I. Environmental Scanning and Environmental Management
A.1. Environmental Scanning: process of collecting information about the external
marketing environment to identify and interpret p
Chapter 4E-Business: Managing the Customer Experience
I. The Digital World
A.1. E-business: conducting inline transactions with customers by collecting and
analyzing business information, carrying out the exchanges, and maintaining online