The Marketing Plan: An Introduction (pp A1A2)
As a marketer, youll need a good marketing plan to provide direction and focus for your
brand, product, or company. With a detailed plan, any business will be better prepared to
1. Subject expectation.
Before studying Strategic Management, I expected that the subject would give me useful
knowledge about how we can run the business effectively with typical strategies in different
situations. Unlike introduction to management or hu