ASSIGNMENT 1 BRIEF
BTEC Level 5 HND Diploma in Business
Unit number and
Unit 17: Marketing Intelligence
Assignment 1: Consumer Behavior
This assignment provides opportunit
Principles of Marketing
Individual Assignment 1
TH True Milk.
II. Marketing Process:
Step 1: Understand Market Place and consumer needs and wants.
Step 2: Design a customer driven marketing strategy.
Step3: Construct an integrat
Task 4.3: Working with agencies:
Agency Selection Guide Selecting a new marketing, advertising, creative, promotion,
public relations, or internet agency is one of the most important decisions a marketer will
make, complicated by the fact that making the
Name: NGUYEN HUY HAI
Hofstede and Hall have identified several dimensions of culture. Identify 4 of these
dimensions/characteristics and indicate how they can impact the behavior of group members and the