Strategic Leadership: The Essential
Paul J.H. Schoemaker,
Steve Krupp, and
DETAILS OF THE AUTHORS
Paul J.H. Schoemaker is the founder and executive
chairman of Decision Strategies International (DSI) and
Bangladesh University of Professionals
Case study on
United Airways Bangladesh LTD
Submitted to:DR Sheikh Mohammed Rafiul Hoque
Adjunct Faculty Member
Bangladesh University Of Professionals
Prepared by:Priyanka Adikary
Hasan Mohammed Faisal
UBD, public limited Company is founded by Captain Tasbirul Ahmed Chowdhury along with Group
of professionals& Business people. The airline has been operating Schedule Passengers Flights in the
Domestic Routes of Bangladesh Since 10 th July 2
Pinaki group was established in 1983 and since then it has reached a high position in the
Global Apparels Market with its following concerns of garment Division:
1. PINAKI GARMENTS LTD.
2. A. G. DRESSES LTD.
3. SEHA INTERNATIONAL BANGLAD
6. Ill freeze.
This is most peoples biggest fear. Youre standing before a room full of people and
you freeze. Your mind goes blank. You cant remember a single thing you were
planning on saying.
Heres the secret. Say something. Say anything. The longer you
1. What types of garment it is?
2. What are the manufacturing products of your firm?
3. What is the mission and vision of your organization?
4. What methodologies are used for planning?
5. Who are the customers and competitors of the end pr