What is a brand and how does branding
What is brand equity?
How is brand equity built, measured, and
What are the important decisions in
Marketing Management, 13th ed
What are the different levels of market
How can a company divide a market into
How should a company choose the most
The Life, Times, and Career
of the Professional
How Do You View Salespeople?
Some people have a negative view of
What is your view of salespeople?
How many of you have a viewpoint that is
Where Personal Selling Fits
The Purpose of Business is
Increase the general well being of
humankind through the sales of goods
Making a profit in order to operate the
business and to p
Social responsibility is
obligation to make
choices and take
actions that contribute
to the welfare and
interests of society as
well as to
Q.1: (a) The marketers task is the same whether applied in Dimebox,
Taxes, or Dar es Salam, Tanzania, Discuss.
International Marketing is the performance of business activities designed to
plan, price, promotion, and direct the flow of a company's goods a
Q.1.(a) The marketers task is the same whether applied in Dimebox, Taxas, or
Dar es Salaam, Tanzania, Discuss.
Answer: International Marketing is the performance of business activities designed to
plan, price, promotion, and direct the flow of a company's
CHAPTER ONE: INTRODUCTION
1.1. Origin of the Study
As a mandatory requirement of the Master of the Business Administration (MBA)
program under, Bangladesh university of Business & Technology (BUBT), this report