To understand the concepts of persuasion and propaganda To introduce the study of attitudes
What is persuasion?
Activity or process Attempt to induce a change (Persuasive communication communication) Chang
Class Objectives: Understand Implicit Attitudes!
Implicit Attitudes: "are manifest as actions or judgments that are under control of automatically activated evaluations."
Dovetails with research on: Mere Exposur
What is Priming? Why use it? What does priming do exactly? What kinds are there? What are the methods?
Lashley (1951).temporary internal activation of response tendencies Segal & Cofer (1960). the effect of recent use of a concept in on
The following assignment is designed to give you practice with the basic calculations you will perform
in this class. Many students will already know some or all of the material. Others will need to do a
great deal more work to complete the assignment. Yo