.In general, read the chapters for context - then focus on what is on this study guide.
If it isnt listed here, it isnt on the textbook part of the exam.
Chapter 3 will not be covered on this test.
P 7 Definition of Advertising three essentia
TEST TWO Review SPRING 2015
Test Date: Wednesday March 18nd in class
The material listed on this sheet is representative of what will be on the test.
If it isnt here, its NOT on the test.
I will use concepts, definitions and examples from the text
ADV 150 Assignment
Were giving you options for turning in the assignment.
Extra credit points will be added directly to your assignment.
Turn in Monday May 4th in class and youll receive 5 extra credit points.
Turn in Wednesday May 6t
ADV 150 Introduction to Advertising SP 2017
30 MC Questions (3 pts each) Lecture Question / Textbook Questions
(a few more questions from the textbook)
5 T/F Questions (2 points each) will be a mix from text and lecture
You will have until the end of clas